4 Reasons Your Brand Should Avoid Facebook
You’ve heard it a million times – the only thing worse than having no presence on a social media site is having a BAD one. And it’s the truth. Creating a Facebook brand page means making the choice to invest valuable time and resources into Facebook instead of putting them somewhere else. To create a strong Facebook presence you’ll need a person (or a group of people) that can create content, start conversations, respond to interactions, moderate activity and more. If you don’t have the time to participate in Facebook or you’re not interested in devoting the time to it, then don’t create the initial page. Because once it’s there, you have to manage it. Otherwise it collects dust and shows users that you’re really not paying attention.
